Over the last twenty to thirty years there have been many brands that entered the market as a supplier of clothing and accessories specifically to meet the demand of athletes in certain types of sports such as surfing, snowboarding and skateboarding. However as the popularity of these sports grew and gained a larger following among pop culture, much of the clothing inspired by these sports often known as “surf wear” or “board wear” has made the transition into popular casual fashion. Many of the brands supplying the athletes also started providing a line of fashionable street wear for casual wear in every day life that has continued to be popular amongst mainstream America and around the world. Brands like Billabong and Roxy are well known suppliers of surf gear to athletes and street wear to the general public. Animal Clothing is another one of these popular brands that supplies both sporting technical wear and a fashion clothing line.
Animal Clothing is a retailer and brand that was established in 1987 and is based out of Poole, England. It has around 50 stores in the UK but also supplies clothing and accessories internationally. It is a brand that was specifically developed around board sports including surfing, snow boarding, wind surfing, kite surfing and also mountain biking. The offer apparel for men, women and children and accessories including watches, luggage, helmets and a range of sporting accessories. As it is a label developed specifically for adventure sports many of their products are designed and tested to handle harsh conditions. For example their watches are engineered to stand extreme salt water use and are tested by surfers to make sure they perform as promised.
Animal Clothing also specializes in technical wear and are a big supplier of outerwear designed to withstand severe mountain conditions. They have a stated commitment to designing and testing their outerwear in order to supply a product that allow riders of any level of ability to maximize their enjoyment when riding out on the mountain, whatever the weather conditions. Their outerwear line is popular for providing good protection from the wind, rain and cold when spending a day on the slopes but is also versatile and fashionable enough for it to be popular as street wear as well.